Glo Targets One Million Subscribers In First Year

The Globacom mobile phone service fever, which hit Nigeria with a big bang, has spread to Ghana, amidst scepticism of the capability of the company to capture substantial number of customers in a business environment considered to be choked.

Globacom, popularly called Glo, is an indigenous Nigerian company, which entered the local market in August 2003 with a license to provide GSM, fixed lines, gateway services, provide GSM, fixed lines, gateway services, broadband services and leased capacities. The company has so far established itself as a preferred telecommunications company in Nigeria by providing world class services and affordable product packages.

It is currently the second national carrier after the federal government-owned NITEL.
Glo has a record of being the first in Africa, to attract two million subscribers in the first year of operation in Nigeria and has subsequently sold 600,000 chips in Benin within months of entering that market.
Otunba Mike Adenuga Jnr. Chairman of Glo has hinted that the company will pursue similar aggressive strategies to hit a one million subscriber mark by the end of 2009.

The four mobile telephone operators currently on the market have a total of about eight million subscribers but Glo says it can pluck some of the existing mobile subscribers and grab new ones. The company has announced the injection of $200 million into the Ghanaian economy in the first year of its roll out plan that will bring on board Multimedia Messaging Services, per second billing, blackberry, Magic Plus, Glo direct, Glo Mobile Internet, GloFleetmanager and Glo Mobile Office. It currently operates roaming service in more than 100 countries, Glo will invest $2 billion over a period of five years and hopes to employ about 4,000 people mostly Ghanaians to facilitate the spread of its services at a faster pace.